Best SEO Tools for Small Businesses


Search engine optimization (SEO) tools can significantly help a small business. The top search engine optimization (SEO) tools for managing and enhancing your company’s SEO are listed below. Your SEO approach can be improved with the correct instruments, bringing your company to the top of Google and other search engines’ SERPs.  Because of this, it’s not always easy to tell which tools are worth analyzing further. This article provides helpful information about local businesses’ best search engine optimization (SEO) resources. These resources can streamline and improve your small business’s search engine optimization campaigns.

What are the best search engine optimization (SEO) tools for local businesses?

Here are the top 20 best SEO tools for small businesses, as determined by extensive testing and reviews of relevant software:

1. SE Ranking:

A cheap all-in-one SEO software, SE Ranking features a keyword rank tracker, website audit, Keyword Tools, backlink monitoring, competitor analysis, and more. SE Ranking is a well-liked substitute for Semrush because it offers a wider variety of pricing tiers and a comprehensive set of tools for the same price.

SE Ranking Features:

  • Utilize an extensive, up-to-date database for in-depth research and competitor analysis of keyword opportunities and potential backlink sources.
  • Detailed reports of both on-page and off-page SEO problems and recommendations for improvement are provided.
  • The SEO software has a feature called “page changes tracking,” which allows you to keep tabs on any updates made to your company’s website or to your competitors’ websites.
  • Make comprehensive SEO reports on your own time or at predetermined intervals.
  • Plan options for the SEO software include the number of Keyword Tools to monitor, the frequency with which rank is checked, and the length of the subscription, making it easy to scale up as your business expands.
  • For a fraction of the price of Semrush, SE Ranking is the best SEO software for small firms who need a complete toolkit.

2. Google Analytics:

A Google Analytics (GA) tag should be installed on every small business website. Google Analytics tracks and reports your website’s traffic for free. To have a deeper understanding of your website’s visitors, you should install Google Analytics.

Google Analytics Features:

  • Google Analytics reveals the origins of your site’s traffic, including search engines like Google and Bing, social media, and more. Locational details like city and state can also be viewed, allowing you to evaluate the value of the traffic to a local or service-area firm.
  • Google Analytics makes it simple to investigate site usage, like which pages are most popular, the order in which they are visited, and how long users spend on your site.
  • Connecting Google Search Console (GSC) with Google Analytics allows you to easily monitor the performance of individual pages and keywords directly within Google Analytics.

3. Google Search Console:

Another free best seo tools small businesses should use to keep tabs on their online visibility in Google Search is Google Search Console (GSC), formerly Google Webmaster Tools. 

Google Search Console Features:

  • To have Google quickly index your site’s content, you can upload an XML sitemap file and any recently published pages.
  • If Google has prohibited a page from being indexed, or if your site has been penalized for things like link spam or Keyword Tools stuffing, Search Console can tell you.
  • If your web pages are mobile-friendly, Google Search Console will let you know, and it also has tools to help you track out any sluggishness in your site’s performance.
  • Utilize Google Search Console to examine the backlinks to your site and the internal links that Google has found.

4. Google Business Profile

Businesses with a fixed location and those serving a more expansive area can benefit from claiming their free Google Business Profile and improving their exposure in local searches and on Google Maps. 

Google Business Profile Features:

  • Google My Business (GMB) profiles enable customers to submit reviews, boosting a company’s local search rankings, boosting customer confidence, and increasing sales.
  • Insights provided by GMB include the number of times your business listing appears in local search and Google Maps results, the search queries that led users to your listing, the number of calls made to your business, the number of times photos from your company have been viewed, and more.

5. Google PageSpeed Insights

PageSpeed Insights allows you to quickly analyze your website’s performance and quickly identify slow pages. Knowing how Google sees your page’s performance is crucial because page speed affects user experience and is a direct ranking factor for both Google Search and Ads.

Google PageSpeed Insights Features:

  • Get advice on improving your website’s page load times, such as recommendations for page caching and other tips for optimizing your CSS or JavaScript code.
  • View any external scripts, like WordPress plugins, executed when the page loads.

6. Google Trends

Website owners can use Google Trends, a free service offered by Google, to conduct fundamental keyword trend analysis and view regional search query trends. Google Trends can be used to gain insight into the popularity of specific search terms across geographic regions. Google’s Web Search, Image Search, News Search, Shopping Search, and YouTube Search are all great places to monitor keyword trends.

Google Trends Features:

  • Evaluate the popularity (use) of various search terms over time and compare.
  • Learn how the number of searches for terms linked to your company and the areas it serves fluctuates throughout the year.
  • Explore the most popular and trending search terms and subjects in your industry to generate ideas for content ideas and keywords to research further.

7. SEOquake

Semrush, a market leader in comprehensive SEO tools, has released a free Google Chrome plugin called SEOquake. When you need to examine your website’s SEO analytics quickly, SEOquake has you covered with free tools. SEOquake is an accessible approach to gaining high-level domain insights for sites that appear in Google’s search results and execute essential web page audits. However, it is not nearly as comprehensive and feature-rich as the complete Semrush platform.

SEOquake Features:

  • Estimates of the site’s popularity and size can be derived from the total number of indexed pages and the estimated number of backlinks.
  • Examine the keyword density of a page to learn about the keywords you should be utilizing and the ones your competitors are.
  • Using the SEO Quake browser add-on, you can quickly and easily analyze the SEO above metrics of your competitors’ websites.

8. Semrush

Semrush provides a full suite of SEO features, including keyword research tools, backlink analysis, competitor analysis, site auditing, and keyword rank tracking. With more features and more SEM, SEO, and PPC data than any of its competitors, Semrush is the undisputed king of all-in-one SEO tools.

Semrush Features:

  • Semrush is an excellent resource for discovering new keywords associated with your business and sector, along with data on local predicted search volumes and how difficult it is to rank for specific phrases.
  • You are checking each page of your site for SEO optimization in great detail.
  • To find untapped markets, you should: • Research and examine the top competitors in your sector or niche; compare their keyword ranks, backlinks, and expected Traffic insights; and conclude.
  • By comparing your site’s content to that of competitors, a gap analysis can reveal which areas need attention and which can be expanded upon.
  • You should set up recurring SEO reports for yourself and your staff.

9. Ahrefs

Site explorer, keyword research, rank tracking, and website audits are just some of the functions offered by Ahrefs, an all-in-one best seo tools.

Ahrefs Features:

  • Based on your industry or those of your competitors, the Keywords Explorer will provide you with a comprehensive database of search phrases, including expected monthly search volumes, Keyword Difficulty for Ranking, Search Demand Trends, and more.
  • The UI of the rank tracking tool is very user-friendly, making it possible to keep tabs on the performance of individual keywords and to compare the rankings of specific keywords across several websites over time.
  • For example, using the Ahrefs content explorer tool, you may examine the best-performing content in your niche to identify link-building opportunities and low-competition subjects for content ideas.
  • With Ahrefs, you can use their site explorer for free on your site, but with a subscription account, you can also check out your competitors’ websites.
  • You can use Ahrefs to research your competitors’ backlink profiles, search engine rankings, and predicted search traffic.

10. Nightwatch

Nightwatch is a low-cost, yet practical keyword rank-tracking application that monitors backlinks does site audits, and generates scheduled reports down to the zip code level.

Nightwatch Features:

  • Each day, Nightwatch will update you on the status of the terms you’re following across all of the search engines you’ve selected (including Google, Bing, Yahoo!, and DuckDuckGo), and it will also offer you easy methods to categorize, organize, and filter phrases.
  • Access any Google Data Center using the rank tracker tool for pinpoint-accurate term rankings at the state, city, town, and zip code levels.
  • Monitor search terms across several office or service regions.


With the use of SEO software solutions, you can outrank your competition in local search results, bringing in more customers and increasing your business’s exposure and productivity.

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